![]() So how do you decide who to say yes to? What do you look for in a business opportunity? So I'm excited to have that same type of lineage in the Northeast area.ĪLEXIS CHRISTOFOROUS: So I'm sure you get asked to partner with lots and lots of brands, right. People from the South I've asked- you know, I've had to do the due diligence of asking people actually from the Southeast area, have you heard of this place? Do you like them?Īnd all the reviews I've got been outstanding, how much they love them, how much they've been going there for years, how much their family has put them onto it as well growing up. VICTOR CRUZ: Absolutely, it tastes great. And you're obviously on board with all that. merchandising opportunities there as well for sure.ĪLEXIS CHRISTOFOROUS: And so I'm sure you've- you've tried the food. You've got to keep people wanting some more. You know, we're still narrowing that stuff down.īut we're very excited for people to know and walk into places and say, oh my god, this is- you know, Victor Cruz had his personal touch in here.ĪLEXIS CHRISTOFOROUS: Is there going to be any like merch for sale- like Victor Cruz merch for sale? Do you know what I mean? You'll see the memorabilia everywhere, jerseys, helmets, cleats even. Just to go in there, and you walk in and say, oh, this is Krystal. Of course, it is.īut it's just about being home and being with the people and being with my community and listening to them and, you know, just being in tune with what they're- what they're talking about and what they're doing.Īnd obviously, the memorabilia is a huge part. So it's not even so much about being hands on. VICTOR CRUZ: As much as I can, you know, especially- you know, this is my home. How hands on do you think you're going to be? It's nice to hear you're going to be hands on. And you're going to have some sports memorabilia in them. So they're going to be Victor Cruz Krystal restaurants. From what I understand, there are going to be some branded restaurants. But I'm excited to give back to my community.ĪLEXIS CHRISTOFOROUS: And so this is really exciting. And I just look forward to being hands on, you know, when the- when we break ground and start putting the memorabilia in these- in these restaurants and start putting the layouts and people start coming in. So for them to, you know, kind of trust me with the mantle- so to speak- in my area, right- in Northern New Jersey starting with Paterson, New Jersey whose obviously very near and dear to my heart. ![]() I mean, they haven't come out of the Southeast in- what- 90 years or something like that. I'd always been wanting to do some sort of legacy project for my hometown and just provide, you know, some sort of energy and a spark and- and just had to provide jobs for kids and provide jobs for people. So when they approached me, I was like, this is a no brainer. VICTOR CRUZ: Yeah, it kind of came about- Krystals have reached out to me and- and you know, expressed their interest and talked to me about kind of the things that they were looking to do- kind of expanding their brand and expanding the things they wanted to do as a company. ![]() So tell us how that partnership came about and why that brand. You're going to help bring that Southeast burger chain to the Northeast including to your hometown of Patterson, New Jersey. You have partnered with the fast food restaurant chain Krystal. But first, I want to get to your breaking news here on Yahoo Finance. I appreciate it.ĪLEXIS CHRISTOFOROUS: Now, look, we are definitely going to talk football a little later on. Victor, thanks for being here on Yahoo Finance. ![]() ![]() What you may not know is he's also a pretty savvy businessman.Īnd he's making some smart moves off the field as well. Now, you may know Victor Cruz best as the former wide receiver for the New York Giants, who helped lead the team to victory in Super Bowl 46. ALEXIS CHRISTOFOROUS: Welcome to "Yahoo Finance Presents," everybody. ![]()
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